Even though we as a society are, at this point, quite
familiar with the workings of the internet, many businesses today continue to
employ shoddy website design that leaves them looking unprofessional and
sloppy. For Rafael Golan, a financial consultant based in Delray Beach, FL, the
opposite is true, and www.rsgolan.net is a prime example of what a basic
professional website should look like.
Rafael Golan’s professional site is clean cut, well edited,
and makes good use of images and text emphasis without coming across as flashy
or distracting. On www.rsgolan.net,
Rafael Golan stays to the point while still providing potential clients with a
clear view of the types of services he offers, his professional mission, and
his personal background.
Rafael Golan employs a warm but professional color palate of
browns, greens, and deep reds, and uses easy to read black text on white
background. The contact information is clearly featured on each page of the
site, as is a picture of Rafael Golan himself and a clear statement suggesting
that Rafael Golan is “Not Just Another Financial Advisor.” The navigation links
are easy to locate at the top of the page, and there are no messy drop-down
menus. Each link takes Rafael Golan’s potential client to just one page. And
potential clients aren’t drowning in information, either. Rafael Golan has
posted just a paragraph or two on each page, giving visitors to the site a
taste of his philosophy and services, but not overwhelming them with
information.
Rafael Golan encourages potential clients to get in touch
and ask questions, and the website makes it clear that they will be working
with someone who has carefully cultivated his image, and cares about clients’
accessibility to information. www.rsgolan.net is an excellent example of
one way that professionals can present themselves in a positive way to
potential clients on the internet.
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